How to Integrate Pinterest into Your Marketing Strategy

 

  If you are a business owner, chances are you have a marketing strategy. You have established goals for each of your individual marketing tactics, including content marketing.  And you have created a step by step plan to achieve those goals.

Your marketing strategy likely also has a plan for testing and tracking the success of your goals. Finally, if you’ve been in business for some time then your marketing tactics overlap and you plan how to maximize each new tactic by integrating it with the others.

For example, you may integrate your content marketing efforts with your Facebook strategy by posting teasers and links on Facebook to newly published content on your website.  As Pinterest continues to grow in popularity you may be looking at how you can capitalize on this social trend.  Before you join [Read more...]

Interested in Using Social Media to Promote your Fundraising Event

Interested in Using Social Media to Promote your Fundraising Event?

Not sure quite how to use social media for your fundraising event or incorporate it into your marketing strategy? Let us help.

Whether you are a small downtown community, museum, nonprofit or new business, we work with you to promote your event or business and help you to find ways to engage your audience.  Social media is making that a lot easier and a lot quicker then the traditional print method.

Organizations are realizing that social media is an effective and cost-efficient way to reach their audience, and really be able to engage them on certain products, campaigns or services.

Not sure how to do this we can help.

Please contact us at [email protected]

 

Spring Is In The Air – Time To Add A New Look To Your Business

Spring is in the air, the flowers and trees are blooming beautiful hues of colors.  The sweet smell of tulips and cherry blossoms are in the air, it’s time for a change or a rebirth and we can help you do this for your business.

People everywhere are excited to start their spring cleaning to freshen the dull dreary life of the winter months to a fun, vibrant and colorful life of the spring.  They feel refreshed and want something new.  You should be thinking the same way about your business.  Freshen it up!

What spring cleaning are you doing for your business?

Have you taken a look at your logo, tagline or marketing material?  Do they need a “pick me up” a change to attract some new interest – new clients?  Do you have a new fun campaign that you need [Read more...]

Do You Know What A Smart Tag Is or Even How To Decode it?

Technology is getting farther along than I think most Americans can keep up with.  Do you know what this funky box is to the left?  Well it’s a smart tag a or a QR code 2D bar code.  It’s similar to the scanning bar codes found on all grocery products that give you the cost of food, or maybe used for sale items.  But they are now being incorporated as a marketing tool as well.

You can create them for free, you don’t have some expensive software to do it.  Microsoft has a free service that you can create these tags, used to direct people that have a smartphone with scanning ability back to any web address you prefer.

Are you still wondering how [Read more...]

Create Good Business the SMART Way

Creating Good Business the SMART Way

S – Specific: be clear about what you want

M – Measurable (monetary): you need to know if you are  succeeding or not

A – Achievable: make goals that take into account how much free time and manpower you have

R – Realistic: choose goals that are possible

T – Timely: make short-term goals to compliment your long-term goals

You need to have a very clear, measurable plan so you can be accountable to yourself and others. 

Let me help you do that!

Contact me today at [email protected] to schedule your free 30 minute strategic planning call to see how we can work together to help you to do business the SMART way.