Advocacy Corner: Employing People With Disabilities

I wanted to share with you an encouraging article I just read about “Employing People with Disabilities.”

The encouraging news continues. Staffing Industry Analysts on December 14, 2012 reported that Allegis Group, the largest staffing firm in the U.S. made a deal to acquire GettingHired.com, a job board serving people with disabilities. “We believe people with disabilities have been an underserved part of the job seeking community,” said Michael McSally, vice president, enterprise operations, at Allegis.

“There are many talented individuals looking for employment and many companies looking for a good fit for their organizations. This acquisition reflects our commitment to helping connect this often underserved segment of the population with good job opportunities. It also helps us meet the needs of our clients, who are seeking [Read more...]

How to Integrate Pinterest into Your Marketing Strategy

 

  If you are a business owner, chances are you have a marketing strategy. You have established goals for each of your individual marketing tactics, including content marketing.  And you have created a step by step plan to achieve those goals.

Your marketing strategy likely also has a plan for testing and tracking the success of your goals. Finally, if you’ve been in business for some time then your marketing tactics overlap and you plan how to maximize each new tactic by integrating it with the others.

For example, you may integrate your content marketing efforts with your Facebook strategy by posting teasers and links on Facebook to newly published content on your website.  As Pinterest continues to grow in popularity you may be looking at how you can capitalize on this social trend.  Before you join [Read more...]

Green Christmas Presents Also Mean Green Wrapping and Green Cards

I saw these beautiful handmade Christmas Cards on Pinterest from Wanda Guess.  I think they are beautiful and wanted to share them.  You can follow Wanda on Pinterest here.

Green Christmas presents aren’t just about what you choose to give as a gift – it’s also important to think about wrapping paper and even the greetings cards you’re sending out. Christmas cards are a fantastic way to get in touch with people who you may not have spoken to for a while, and are perfect for sending good wishes to family and friends. However, the numbers quickly add up, and most of us will end up using huge amounts of card for these yearly greetings. There are ways in which you can minimize the environmental impact of the cards you send.

 

Make Your Own Cards

If you’re really feeling creative then why not try making your own cards from recycled materials? You can use parts of old greetings cards, or scraps of card, to put together cards that are personal and fun. This is an especially good idea if you’ve got kids who enjoy arts and crafts!

You can also go digital and design your own cards on the computer. This can be another fun project for you or the kids and is an easy way to send out cards without wasting any paper at all! Save the paper cards for only your closest friends and family and you’ll be helping to save a lot of trees this Christmas.

Wrapping Gifts

A lot of gift wrap is difficult to recycle, especially since it gets torn up and thrown out with other trash! Try not to add to this waste by using recycled materials to wrap your green Christmas presents, such as old newspapers, magazines, old brown paper bags, or wrapping that you’ve salvaged from previous years. Most people won’t mind you wrapping in this way [Read more...]

Interested in Using Social Media to Promote your Fundraising Event

Interested in Using Social Media to Promote your Fundraising Event?

Not sure quite how to use social media for your fundraising event or incorporate it into your marketing strategy? Let us help.

Whether you are a small downtown community, museum, nonprofit or new business, we work with you to promote your event or business and help you to find ways to engage your audience.  Social media is making that a lot easier and a lot quicker then the traditional print method.

Organizations are realizing that social media is an effective and cost-efficient way to reach their audience, and really be able to engage them on certain products, campaigns or services.

Not sure how to do this we can help.

Please contact us at [email protected]

 

Spring Is In The Air – Time To Add A New Look To Your Business

Spring is in the air, the flowers and trees are blooming beautiful hues of colors.  The sweet smell of tulips and cherry blossoms are in the air, it’s time for a change or a rebirth and we can help you do this for your business.

People everywhere are excited to start their spring cleaning to freshen the dull dreary life of the winter months to a fun, vibrant and colorful life of the spring.  They feel refreshed and want something new.  You should be thinking the same way about your business.  Freshen it up!

What spring cleaning are you doing for your business?

Have you taken a look at your logo, tagline or marketing material?  Do they need a “pick me up” a change to attract some new interest – new clients?  Do you have a new fun campaign that you need [Read more...]

Do You Know What A Smart Tag Is or Even How To Decode it?

Technology is getting farther along than I think most Americans can keep up with.  Do you know what this funky box is to the left?  Well it’s a smart tag a or a QR code 2D bar code.  It’s similar to the scanning bar codes found on all grocery products that give you the cost of food, or maybe used for sale items.  But they are now being incorporated as a marketing tool as well.

You can create them for free, you don’t have some expensive software to do it.  Microsoft has a free service that you can create these tags, used to direct people that have a smartphone with scanning ability back to any web address you prefer.

Are you still wondering how [Read more...]

Building Your Unique Brand Identity

You have just created a great service or product, now you are trying to build your brand.  Creating a brand or logo is a very daunting task, one that does not come easy for some.  However, it can be done.  First, you have to create your brand “identity”, something that when people look at they know it’s you.  So,

What is a brand identity?

A brand identity is the visual look/effects of a business (name, symbol, design, fonts, colors) that together identify and distinguish a brand in a consumers’ mind.

If you convey your unique brand with a powerful image, you’ve got immediate leverage to make your business more memorable in the eye’s of the consumer.

How do you build your brand identity?

The powerful image that is the foundation of every brand identity is a logo.

Your logo is often the first impression your business [Read more...]

Inspiring Information about Woman Entrepreneurs

Woman are more and more becoming entrepreneurs.  Over the past few decades more woman are looking towards the path of entrepreneurship and pursuing their dreams of owning a business.

But why do woman strive to become entrepreneurs?  Is it because they just want something to do or do they feel a need to network with other woman?  What is it that drives woman to pursue becoming business owners?  More and more woman [Read more...]

We Are Expanding

Welcome to our new team members! Marla Murasko Enterprises, Inc. is happy to announce that we are expanding our portfolio of services to our clients.

I would personally like to welcome Dawn Papandrea-Khan, who as a graphic artist, her talent’s go way beyond my expectations.  I used Dawn for my SpecialMoms Entrepreneur Club logo, ecover, optin and Facebook page welcome and was so pleased at her work, her professionalism and creativity, I decided to ask her to join my team.  I wanted to let others experience her wonderful work.  I think that is someone’s greatest referral is to ask them to join their team.

If you are interested in learning more about our new team members please visit them here.  However, if you are interested in any of their services, I would ask that you contact me directly at [email protected]/

“Purpose-Driven Brand Building”

I came across a post on Facebook talking about a commercial that Proctor & Gamble did with a Special Olympics athlete in it.  I am a big advocate for special needs children, as my 5 year old son has Down Syndrome.  I was even a “buddy” back in high school for Special Olympics so needless to say the post caught my eye.

Well I went on to view the commercial, here’s the link.  I love how it mentioned “Proud Sponsors of Moms”.  As I mentioned in my websiteMarla Murasko Enterprises, Inc. is passionate about supporting businesses that [Read more...]