Technology is getting farther along than I think most Americans can keep up with.  Do you know what this funky box is to the left?  Well it’s a smart tag a or a QR code 2D bar code.  It’s similar to the scanning bar codes found on all grocery products that give you the cost of food, or maybe used for sale items.  But they are now being incorporated as a marketing tool as well.

You can create them for free, you don’t have some expensive software to do it.  Microsoft has a free service that you can create these tags, used to direct people that have a smartphone with scanning ability back to any web address you prefer.

Are you still wondering how [click to continue…]

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Building Your Unique Brand Identity

by admin on June 27, 2011

You have just created a great service or product, now you are trying to build your brand.  Creating a brand or logo is a very daunting task, one that does not come easy for some.  However, it can be done.  First, you have to create your brand “identity”, something that when people look at they know it’s you.  So,

What is a brand identity?

A brand identity is the visual look/effects of a business (name, symbol, design, fonts, colors) that together identify and distinguish a brand in a consumers’ mind.

If you convey your unique brand with a powerful image, you’ve got immediate leverage to make your business more memorable in the eye’s of the consumer.

How do you build your brand identity?

The powerful image that is the foundation of every brand identity is a logo.

Your logo is often the first impression your business [click to continue…]

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Woman are more and more becoming entrepreneurs.  Over the past few decades more woman are looking towards the path of entrepreneurship and pursuing their dreams of owning a business.

But why do woman strive to become entrepreneurs?  Is it because they just want something to do or do they feel a need to network with other woman?  What is it that drives woman to pursue becoming business owners?  More and more woman [click to continue…]

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We Are Expanding

by admin on June 6, 2011

Welcome to our new team members! Marla Murasko Enterprises, Inc. is happy to announce that we are expanding our portfolio of services to our clients.

I would personally like to welcome Dawn Papandrea-Khan, who as a graphic artist, her talent’s go way beyond my expectations.  I used Dawn for my SpecialMoms Entrepreneur Club logo, ecover, optin and Facebook page welcome and was so pleased at her work, her professionalism and creativity, I decided to ask her to join my team.  I wanted to let others experience her wonderful work.  I think that is someone’s greatest referral is to ask them to join their team.

If you are interested in learning more about our new team members please visit them here.  However, if you are interested in any of their services, I would ask that you contact me directly at [email protected]/

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“Purpose-Driven Brand Building”

by admin on May 15, 2011

I came across a post on Facebook talking about a commercial that Proctor & Gamble did with a Special Olympics athlete in it.  I am a big advocate for special needs children, as my 5 year old son has Down Syndrome.  I was even a “buddy” back in high school for Special Olympics so needless to say the post caught my eye.

Well I went on to view the commercial, here’s the link.  I love how it mentioned “Proud Sponsors of Moms”.  As I mentioned in my websiteMarla Murasko Enterprises, Inc. is passionate about supporting businesses that [click to continue…]

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Organizing Your Priorities

by admin on January 21, 2011

“Organizing Your Priorities”

How many times in a day, do you find yourself wondering, “where did the time go?”  Do you ever feel like you spend too much time doing and not enough time living?  With the fast-paced lifestyle, society has us in, it is no wonder you can find any time for yourself or what is important to you.  You spend all day doing for others that at the end of the day, you have no energy or time left in the day to do anything that is important to you.  It is time to organize your priorities.

Goal  #1:   Ask yourself what and who is important to me?  What do I want to accomplish in my
life?

Goal #2:      Create a list of your top ten priorities; these priorities should be what are important to
                        you.  You will realize all too quickly, that if you don’t know what your priorities are, then
others will decide them for you.

Goal #3:      Post them somewhere, so they will become visual reminders of what is important to you.

Goal #4:      Create a list of the activities (ie: PTA, tennis league, etc) that you are currently
involved with.  Then take this list and compare it to your top ten priorities list.  This should
help you to see what activities you can [click to continue…]

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Create Good Business the SMART Way

by admin on January 14, 2011

Creating Good Business the SMART Way

S – Specific: be clear about what you want

M – Measurable (monetary): you need to know if you are  succeeding or not

A – Achievable: make goals that take into account how much free time and manpower you have

R – Realistic: choose goals that are possible

T – Timely: make short-term goals to compliment your long-term goals

You need to have a very clear, measurable plan so you can be accountable to yourself and others. 

Let me help you do that!

Contact me today at [email protected] to schedule your free 30 minute strategic planning call to see how we can work together to help you to do business the SMART way.

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Chief Executive Officer Ellen J. Kullman, 54, who took the helm of Dupont two years ago, has just landed a $5.8 billion deal to buy Danisco, a Danish company that uses biotechology to develop industrial enzymes that are catalysts used to make ethanol, food, animal feed, and textiles. The acquisition will make DuPont, already the world’s largest car-paint maker and the second-biggest seed supplier, the No. 1 producer of food additives and the second-largest maker of enzymes used to make biofuels.

The first woman to lead 208-year-old DuPont, Kullman says her experience as a parent helped her instill the discipline needed to bring her company through the recession. Kullman said she centered fearful employees by having them focus on what they could control, whether that was customers or costs or inventories. “I am a much better leader because I had three kids,” she said. “With kids, they don’t do what you want them to do when you want them to do it. Organizations don’t necessarily, either. You’ve got to listen. You’ve got to learn how to influence.”

You can read more on this article at: http://www.businessweek.com/magazine/content/11_04/b4212017598520.htm?campaign_id=rss_null

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Being Part of the Puzzle for Non-Profits

Non-profits are a critical part of our society and the communities we live in.  They each have different goals or missions.  Some focus on helping the needy, funding good causes or support education of our youth.  But for a non-profit to be successful they need to have the “correct” people involved, that play an integral role in the puzzle that makes up a successful non-profit. [click to continue…]

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The holidays always seem to bring stress for retailers and business owners.  Many business owners question how they are going to boost sales and stay competitive during the holidays.

Well that would be by giving your customers a SPECIAL OFFER they just can’t refuse!

 

Everybody loves to know that they can get a special offer or even something FREE during the holidays. [click to continue…]

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